It was an advert for 3 Mobile. We’d been booked by Cow PR and were working alongside events company The Ministry of Fun. From the early hours the Ministry team had been arranging 660 beach umbrellas in the sand. The finished arrangement was a Spanish flag spelling the words Viva Espana, and of course there was only one way to capture it – our mid-sized X8 and a Canon 5D!
The shoot consisted of still shots from above and a short video involving a vertical jib up to around 160ft. We did two versions of this, one with and one without a bikini-clad model lying on a lounger in the centre of the flag talking on her phone – as we jibbed up and away from her, she closed the umbrella above her to complete the image.
We were not jealous of the model, being in such a state of undress in the January cold – with the additional factor of an extra-chilly downdraft from the X8’s propellers!
The people of Bournemouth were incredibly curious, not only about the giant flag on their beach, but as always our rig got a lot of attention too. It was great to work with such an organised team who handled closing off the roads and clearing the beach brilliantly, which takes a lot of stress away from us when shooting in such a busy location.
Imagery from the shoot will appear in Three stores nation wide.
All in all a great shoot, the weather, location and team we were working with were all great. Take a look at a preview of one of the shots from the link below: